Plateau - why aren't we loud enough?

posted 28 Apr 2013, 07:04 by Jo Grace   [ updated 28 Apr 2013, 07:04 ]
Number of new backers: 0      Total backers: 80   Funding £2,550

The project has had no new backers for two days, after steadily acquiring a few every day from it's conception. It has hit a very convincing plateau and I am finding it very hard not to believe that this is it. We made it this far, which is impressive, but not far enough to turn our dreams of affordable sensory stories into a reality.

Today I have been trawling the web learning how other projects succeeded. I've got some new ideas, which I will put into play tomorrow, and don't doubt for a minute that I will work my guts out on this until it's dying day even if there are no more backers. I know this is the projects chance and I will give it all I've got right up until the 10th of May, when I expect - success or failure I will then sleep for 48hrs.

What I've learned hasn't been too encouraging. Many sites speak of the size of your network, or the number of people media relating to your project reaches - so for example if I get published in a magazine about special needs, what will that do? As a community our buying power for those magazines, our presence in the media, our voice, isn't big enough. My project ultimately aims to cater for a very niche market, a very worthy market, but not one that's going to make anyone rich. 

The 'not big enough' 'not loud enough' 'not rich enough' makes me think of other issues currently high on the special needs community Kevin Healey's campaign to stamp out the bullying of people with autism which is filling my twitter feed but not making it into the national media. If you take off the 'kickstarter' bit from the web address of this post you'll come to my personal site and there you'll find my own research interest into the bullying experienced by people with special educational needs and disabilities. Some of which as an SEN&D practitioner I've had the horrendous experience of witnessing first hand. 

The stories - as I've said everywhere, can be enjoyed by any child. The sensory element means they'll be great for supporting children who have sensory processing problems, as many children with autism or related conditions do. But my heart for them comes from children with profound and multiple learning disabilities. It's for these children I want to create them. And according to the web information this is where I've gone wrong, I'm pitching a product, as it were, at an audience that has no spare money. It's a vicious circle, it's because they have no spare money that I want to make the stories affordable, that's why I'm running the project. But essentially, the people for whom my project is for, can't afford to back me - they are saving their pennies for new standing frames, for expensive treatment, for new therapies, for things that have to come before telling a story - and so I have to look for people who'll back on someone else's behalf, and though I've found 80 of them so far it doesn't feel as if that will be enough.