Kickstarter progress

I launched a Kickstarter project on the 8th of April, my goal was to raise £5000 to enable me to create sensory stories for children with special needs. 

I've put this blog together to track and share what has worked in terms of getting backers (and what hasn't), and to give you an insight into the sort of journey you're embarking on if you're considering Kickstarting something.

I hope you enjoy my highs and lows! 

To go to the first post click here.


To follow me on twitter click here.

Launched! We are one of the 16% of Kickstarter projects that are successfully funded!

posted 21 May 2013, 04:40 by Jo Grace   [ updated 21 May 2013, 04:41 ]

Total backers: 159.        Funding £5,864.        Percentage funded 117%.       

Today I watched the seconds count down. Giddy just does not describe it. The project has launched. We're one of the few who make it. 

Now I'm going to eat strawberries and chocolate, take a walk around the block and then get started on the stories. I'm ending this blog here. For updates on how the project is progressing check the Kickstarter page, or contact me via the contact tab on this site. 


posted 19 May 2013, 02:50 by Jo Grace

Number of new  backers: 0.       Total backers: 150.        Funding £5,739.        Percentage funded 114%.       Days to go: 2.

James insisted I take a rest. Harder than it sounds. I was not allowed on the computer for the day, but ended up with a pile of notes scribbled on the bedside table.


posted 17 May 2013, 13:25 by Jo Grace

Number of new  backers: 5.       Total backers: 150.        Funding £5,739.        Percentage funded 114%.       Days to go: 3.

Early today I got an email from a confused school bursar saying "I've been told to give you £1000 what should I do?" I wrote a quick and grateful reply and waited. This school has been on the radar for a couple of weeks, and is one of the elephants I've been gently (or perhaps not so gently - you'd have to ask them) herding towards the project. It sounds like a wonderful place and on top of the great news of them  getting the project to the goal and smashing it, their backing will mean I get to go and visit them and tell some of the stories. So not only do I now get to create these stories I get to tell them too. I couldn't be happier.

I was thrilled and stunned for about 5 minutes and then the messages of congratulations started pouring in. Only 16% of projects get successfully funded and we've still got three days to go. One of today's new backers came along after we'd hit the goal, so there may be more people joining us. I am super aware of how much the success of this project launch is down to the backers, not just for the obvious reason of their pledges but because so many of them have done things for the project, for some it's just telling a friend or sending some tweets, but so many people have taken it much further. I've had backers flood their networks with the project, contact magazines, even MPs, one guy persistently tweeted celebrities on our behalf, lots of people have put up my little posters, and after all the publicizing they've been there offering me support and guidance - even telling me to go to bed. It's been a herculean effort and very much a collective one. I'm exhausted now, but very much looking forward to getting started. 

Where am I?

posted 16 May 2013, 13:14 by Jo Grace

Number of new  backers: 8.       Total backers: 145.        Funding £4,631.        Percentage funded 92%.       Days to go: 4.

10% in a day. Today I sent three updates to my backers, it's just been so exciting. Mencap asked for a blog post, one school bursar was persuaded to back the project. Kicktraq shows us trending to reach the goal. 84% of projects fail, I'm daring to think this might be one of the ones to succeed and I've started concocting smells for the backers who've pledged for the smell reward. Everything is happening so fast I can barely keep up and facing the blank blog screen is disorientating as it's the first time I've looked up in the day to wonder what I'm doing. 

6? High Five! Hi Five!

posted 15 May 2013, 03:14 by Jo Grace

Number of new  backers: 9.       Total backers: 137.        Funding £4,120.        Percentage funded 82%.       Days to go: 5.

I missed reporting on day 6, it's now the morning of day 5. I'm herding elephants and losing sleep. Update 12 - herding elephants

Rainy days and Mondays

posted 13 May 2013, 11:06 by Jo Grace   [ updated 13 May 2013, 11:17 ]

Number of new  backers: 3.      Total backers: 128.       Funding £3,804      Percentage funded 76%.    Days to go: 7.

Rainy days and Mondays don't always get me down, but this one has. The new backers are awesome of course and a cause for celebration. The majority are as a result of the conferences last week, so that's good, all this travelling about the place was worthwhile for the project. But today I was waiting for three phone calls, all of which held hope for the project and non of which came. The current increase in backing is great but we are still trending to miss by just a few percent. To come this far, and work this hard (not just me, all the backers, I've had several messages to day from people at work at their desks, supposed to be doing their jobs, but who are distracted by the project suggesting ideas, offering contacts) and miss by a hairs breadth would in some ways be more awful than never having made it this far.

Tomorrow I'm travelling, a collection of trains and planes and automobiles, and as it's me, no doubt a bit of getting lost too, and where will the project be when I finally get back to my own bed?

Still at least the temporary SSP HQ has been entertaining today: it's a budget hotel but they've really made an effort!

PS I accidentally drank a smell experience today. Two cups side by side. You can see how it would happen. Fragrant but not recommended!

So it did work!

posted 13 May 2013, 02:31 by Jo Grace   [ updated 13 May 2013, 11:07 ]

Number of new  backers: 5    Total backers: 125.       Funding £3,624      Percentage funded 73%.    Days to go: 8.

This weekend has been great for new backers. I think the best weekend of the project, we are keening towards our goal with the wind in our sails.
I heard from a number of today's new backers that they'd been watching the progress of the project for a while. Waiting in the wings as it were, before stepping out to join us for the launch sequence. I'm very glad they're here. One even let me know that they'd been thinking about it ever since they heard me on the radio- so that did work after all!

I'm still working my way back home after last week's conferences and fell asleep in my most unusual budget hotel before I had time to update the blog. Today I'm working from the hotels basement garden, hoping to have enough signal on my phone to make some important calls.

Rising joy

posted 11 May 2013, 15:51 by Jo Grace   [ updated 11 May 2013, 16:01 ]

Number of new  backers: 9    Total backers: 120     Funding £3,624      Percentage funded 72%.    Days to go: 9.

If you have been following the blog you will know that weekends are not easy times for the project. The biggest number of new backers the project has had in a single day is 10, and that was near the start, so to get 9 today is wonderful. I know other kickstarter projects experience a surge of support as they near their deadlines but I didn't expect this to happen to the Sensory Story Project as it seemed as though those who wanted to back the project did so as they came across it, and as I've expressed in previous posts I've told everyone I can think to tell. So where have today's nine new backers come from? I think a few are from yesterday's lectures but I expect the rest are friends of exisiting backers and that as we entered into the launch count down, from 10 to 9 people were more spurred to have conversations with their friends about the project.

I know we are a long way off, we've over £1000 to raise and less than 9 days to do it in, kicktraq still has us trending to miss our final goal, but it's hard not to feel a sense of rising joy. 


posted 10 May 2013, 17:59 by Jo Grace   [ updated 10 May 2013, 18:08 ]

Number of new  backers: 2    Total backers: 111     Funding £3,447      Percentage funded 68%.    Days to go: 10.

4 lectures.
Great trainee teachers all now really keen to use sensory resources in their teaching.
Just in bed: 2:00am

Kicktraq says trending to hit 92% by the deadline. 

Not worried?

posted 9 May 2013, 14:51 by Jo Grace

Number of new  backers: 2    Total backers: 111     Funding £3,422      Percentage funded 68%.    Days to go: 11.

I'm finding it harder and harder to post an update on the day. I'm so tired now typing suddenly seems incredibly complicated.

Today I presented at the London Health Care Conference, or to call it what it was: a room full of extremely dedicated, knowledgable, focused, questioning professionals and parents. They were wonderful, and I got to meet a few more backers face to face which is thrilling. 

Lots of my backers are supporting me in more ways than just pledging. It was nice when I got on the train to realise that even after a day away from my desk twitter was alive with people tweeting the project. One of my big backers has been providing me with very strong guidance. I have stumbled upon a mentor of the highest quality and today they had a lot of questions for me about what will happen if we launch. If you're imagining doing kickstarter and launching your little project, you're going to be shocked to find that your project quickly becomes our project and from the little seed you contribute your backers can....oops mixed metaphors coming a great big building. People are ambitious about the project on my behalf, and it's great.

We're still a long way from hitting the goal, but I'm finding it hard to worry today. I have people working on finding me backers and we have so possibilities on the horizon. Tomorrow I'm delivering four lectures on the project (and then through a confusion of train times I'm actually going to end up supporting a secondary school colleague as they watch over a school disco - I may do some teenage dancing).

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